What is Emotional Engagement Really About? [Infographic]

Posted by Sam Roberts

August 24, 2016

emotional-engagement-infographic-header.jpgHave you heard the news: emotion is the key to winning the hearts and minds of your customers and employees. In fact, Forrester has even gone as far as to state emotion is the key to CX loyalty.

While this all makes sense, you’re probably left thinking: ‘What does this really mean for me and how can I use emotional engagement to really make a difference?’

To help, we’ve put together an infographic to show you what emotional engagement is really about.

(We actually also wrote the book: The Essential Guide to Emotional Engagement - if you fancy something a bit more extensive to get stuck into).

From understanding the business benefits of emotional engagement to what key thought leaders see as its future, this infographic is your handy intro to the subject. It also includes real examples (with the numbers) from brands looking to do things differently and the real words of people who are pushing the boundaries of emotional engagement.

Have a look at the ‘What is Emotional Engagement Really About’ infographic below to see for yourself.


Download the eBook now to find out:

  • The Full Benefits of Emotional Engagement

  • How to Measure Emotion: The Role of Sentiment and Verbatim

  • How to Emotionally Engage Employees

  • Debunking the Myths of Emotional Engagement

download e-book

Topics: Customer Emotion, Emotional Engagement

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