5 Brands that are Emotionally Engaging their Employees

Posted by Rant & Rave

When you meet up with your friends, you can tell who’s having a bad time at work almost immediately. Even if they’re not ranting about how horrible their boss is or how much they’ve got on, their...
Read More October 4, 2016

Topics: Emotional Engagement

What is Emotional Engagement Really About? [Infographic]

Posted by Sam Roberts

Have you heard the news: emotion is the key to winning the hearts and minds of your customers and employees. In fact, Forrester has even gone as far as to state emotion is the key to CX loyalty.
Read More August 24, 2016

Topics: Customer Emotion, Emotional Engagement

What is the role of verbatim in measuring emotion?

Posted by Yiannis Maos

Operationalising a Voice of the Customer programme that gets your customers engaged and presenting feedback is a challenge. Picture the emotional connections you have with just one person.
Read More August 13, 2016

Topics: Customer Emotion, Emotional Engagement

Five Ideas to Get You Thinking About Emotional Engagement

Posted by Yiannis Maos

Establishing emotional engagement in your business is a huge task. Thinking about where you could start engaging with your customers on an emotional level seems like a tricky task. However, it is an...
Read More August 11, 2016

Topics: Customer Emotion, Emotional Engagement

An Introduction to Emotional Engagement

Posted by Sam Roberts

Each customer is different. They all evaluate your products, services and experiences from a different perspective. In order to keep your customers engaged, your company needs to understand...
Read More August 10, 2016

Topics: Customer Emotion, Emotional Engagement

Four Business Benefits of Putting Emotion at the Heart Of Customer Engagements

Posted by Emma Rudeck

Emotion is a big driver of customers’ economic behaviour. So in order to have a meaningful engagement with your customers, you need to engage with them on an emotional level.
Read More August 5, 2016

Topics: Customer Engagement, Emotional Engagement

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