Mind the Expectation Gap: How to Manage Customer Expectations

Posted by Rant & Rave

In many cases, the key to keeping customers happy is managing expectations. It’s about making sure they know what's going to happen and when it will happen.
Read More July 12, 2017

Topics: Customer Expectations

Exceeding Customer Expectations

Posted by Gary Schwartz

  Throughout this series of blogs, we’ve been looking at how brands can exceed their customers’ expectations, through every touchpoint along their journey, and in summary it’s clear that businesses...
Read More June 27, 2014

Topics: CRM, Customer Expectations

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