It's time to change the way we think about our customer feedback and engagement strategies. In a world where emotion shapes interactions and guides loyalties (with plenty of research to prove it), we have to ask the question, how can brands harness the power of emotion and create better experiences for customers?
Well, put simply, it's all about building an emotional engagement strategy and utilising the right tools. Sounds simple right? Erm no... 😒, the reality is, there's a whole host of challenges that can stop you in your mission to drive CX success. Whether you're struggling to drive a customer first culture, stuck in your ways with traditional survey methods or you just don't know how to get started, we hear you.
That's why we decided to step in and create our latest Mini-Guide: The 3 Step Guide to Creating an Emotional Engagement Strategy, helping you to define your very own emotion-led strategy and showing you some of the brands who've already reaped the rewards of taking a customer emotion over company survey approach to their CX programme!