Why aren't brands making more of the mobile Customer Experience?
There’s no question that mobile phones are an essential part of our everyday lives. We never leave home without them, and as PricewaterhouseCoopers acknowledge, they allow for a, "richer, deeper, and more personal customer experience".
But are brands using them to their advantage?
Customers don't want to be bombarded with spam, but they do want to be kept in the loop - and just one proactive message can make the difference between a satisfied customer and a Raving fan that will tell all of their friends about you. Mobile can be used to inform and engage customers throughout their journey, as well as a channel to ask for and receive customer feedback.
This infographic explores the potential mobile holds for capturing Voice of the Customer and proactively communicating with customers throughout their journey. And when 61% of people have a better opinion of brands when they offer a good mobile Customer Experience, can you afford to ignore the power of mobile for Customer Experience?