Gather round because it's time for us to tell you a tale. It’s about brands, stories and how to use the techniques that storytellers have relied on for years in customer experience.
Emotionally Ever After is your guide to better understanding the motivations and emotions of the protagonists in your story, be that your customers, employees, partners or candidates. So, why exactly is it so important to listen to them?
Simply put, it's because the brand story you want to tell isn’t the only one that matters. The stories from people who engage with you are crucial, because guess what, one person tells two friends and not only this, but their feedback could be used to help improve your CX strategy and service offering.
Grab our eBook to find out how to:
Find your frontline hero and understand what motivates them
Hear from your 'silent shoppers' (or 'silent employees' even!)
Take action on the back of feedback
- Seth Godin, Author & Entrepreneur