Rant & Rave

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Can you Make Every Customer Story a Happy One?

Posted by Rant & Rave

For brands working on their customer engagement strategy, the temptation to overload customers with information can be huge. It’s only natural: you’re excited about your offering, and you want to get...
Read More November 7, 2018

Topics: Customer Engagement Raveolution

One Person Tells Two Friends: Why it Pays to Harness the Power of Stories

Posted by Rant & Rave

From the moment we’re born, people tell us stories. Fairytales, fables, tales of derring-do… storytelling can be a magical thing (and a pretty smart way of getting kids off to sleep).
Read More October 8, 2018

Topics: Customer Engagement Raveolution

Say, You Want a Raveolution?

Posted by Rant & Rave

A hero, a quest, a spectacular finale that gets the audience cheering on their feet… we all know the power of a good story. In the world of CX, stories are everywhere – whether that’s the customer’s...
Read More October 1, 2018

Topics: Customer Engagement Raveolution

Why Brands Must Capture Feedback from the Silent Traveller to Improve CX

Posted by Rant & Rave

The customer experience of booking a trip has changed big-time over the last decade. Long gone are the days of traipsing into a travel agent to book a flight. Nowadays, there aren’t just websites to...
Read More September 11, 2018

Topics: Customer Feedback

Empowering your Frontline Heroes: Why Great CX Starts with Employee Engagement

Posted by Rant & Rave

Us humans like to think we’re a logical bunch. But when you dig deep into what really drives us, it becomes apparent there’s only one major factor in our decision-making process – and that’s emotion....
Read More August 10, 2018

Topics: Emotional Engagement, Employee Engagement

How Emotion Is Changing The Face Of Customer Feedback

Posted by Rant & Rave

We all love customer feedback. It makes our performance better, our messaging stronger, and a good old-fashioned customer survey is an obvious way of generating it. In fact, that’s been the go-to...
Read More August 10, 2018

Topics: Customer Feedback, Emotional Engagement

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