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Customers Are Re-Writing The Book On Customer Experience

Posted by Maria

A few years ago I found myself enjoying a rather smart meal on a cruise ship, whilst being thoroughly patronised by the Marketing Director of a UK Train Operating Company. 
Read More November 14, 2014

Topics: Customer Feedback, Customer Experience

Using Proactive Communication to Deliver an Amazing Customer Experience

Posted by Maria

  I don’t know about you, but as a customer I like it when things are made easy for me; when brands tell me everything I need to know before I have to chase them, make it personal and relevant to me...
Read More October 2, 2014

Topics: Customer Experience, Proactive Communication

Brands are the uninvited guests at the social media party...

Posted by Maria

In the age of social media, it’s becoming commonplace to see bad customer experiences going viral.
Read More April 2, 2014

Topics: Customer Feedback Analysis, Social Monitoring, Social Media

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