Why Your Voice of the Customer Programme Isn’t Going to Plan

Posted by Rant & Rave

A question we often hear people in the CX community ask is: “Why is my Voice of the Customer programme not going to plan?” Now, to be honest, this question is a tough one to crack. Part of the...
Read More September 30, 2016

Topics: Voice Of The Customer

How to Communicate the Need For Investment In Voice of the Customer

Posted by Rant & Rave

For many brands, Voice of the Customer is just an expensive add-on. It’s a nice to have, rather than a need to have. Often this attitude is the reason Voice of the Customer doesn’t have enough...
Read More August 25, 2016

Topics: Voice Of The Customer

Is It Time for Voice of the Customer to Mature and Move to the Next Phase?

Posted by Rant & Rave

Voice of the Customer programmes are nothing new. But, despite this, many brands just aren’t driving their programmes beyond the basics. They’re sticking with the same processes and the same feedback...
Read More August 19, 2016

Topics: Voice Of The Customer

How to Capture the Voice Of the Silent Majority

Posted by Sam Roberts

 How would you find out the number of dissatisfied customers that you’ve had this month? Would you look at feedback forms which gave you a poor rating?
Read More August 1, 2016

Topics: Voice Of The Customer

How do you capture the true voice of the customer?

Posted by Sam Roberts

Customers aren't completing surveys, so what can you do? We believe that the time for surveys has long gone, customers aren't engaged and brands are wasting valuable resource.
Read More June 10, 2016

Topics: Customer Surveys, Voice Of The Customer

Is Your Voice of the Customer Strategy Aligned With the Voice of Your Brand?

Posted by Maria Gray

Companies that have gone to market with a differentiation statement on service or experience have a higher cause than just making money. Customers buy into this vision and brand; the idea that...
Read More September 24, 2015

Topics: Voice Of The Customer

Find out more

Recent Posts

Topics

See all