Five Ideas to Get You Thinking About Emotional Engagement

Posted by Yiannis Maos

Establishing emotional engagement in your business is a huge task. Thinking about where you could start engaging with your customers on an emotional level seems like a tricky task. However, it is an...
Read More August 11, 2016

Topics: Customer Emotion, Emotional Engagement

An Introduction to Emotional Engagement

Posted by Sam Roberts

Each customer is different. They all evaluate your products, services and experiences from a different perspective. In order to keep your customers engaged, your company needs to understand...
Read More August 10, 2016

Topics: Customer Emotion, Emotional Engagement

Four Business Benefits of Putting Emotion at the Heart Of Customer Engagements

Posted by Emma Rudeck

Emotion is a big driver of customers’ economic behaviour. So in order to have a meaningful engagement with your customers, you need to engage with them on an emotional level.
Read More August 5, 2016

Topics: Customer Engagement, Emotional Engagement

How to Stop Treating your Customers Like Numbers

Posted by Molly Shanahan

As an industry, we know that survey fatigue is real. We know that customers are fed up of lengthy surveys and are craving real engagement with brands. Sadly, the only thing we’re doing is creating...
Read More August 4, 2016

Topics: Customer Emotion, Emotional Engagement

Why Emotional Engagement Needs Execution, Not Strategy

Posted by Sam Roberts

We've witnessed a major shift in power - we're in a place where the customer rules the brand. To get ahead of your competitors you need to figure out a way of offering a distinctly better customer...
Read More August 3, 2016

Topics: Emotional Engagement

What is a Sentiment Driven Business?

Posted by Yiannis Maos

Emotional Engagement doesn’t just mean that there is an exclusive focus on customer experience.
Read More July 28, 2016

Topics: Emotional Engagement

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