Let’s be honest, some companies have been mistreating customer feedback for far too long. They’ve made it boring. They’ve made it time-consuming. They’ve made it all about them... and not about their customers.
How did we let this happen? Who let it happen? Was it you?
But it doesn’t have to be this way. There’s no reason why organisations can’t make customer feedback fun, informative and empowering for both themselves and their customers.
In this eBook, we want to:
- Louise Bannerman, Customer Insight Project Lead, Scottish Water