Molly

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What Customer Loyalty Really Means

Posted by Molly

  John Lewis have recently announced that they will be stopping their ever-so-British offer of 'free tea and cake' for those on their loyalty scheme. The news has sent shockwaves around the world of...
Read More September 26, 2014

Topics: Customer Loyalty, Customer Loyalty Schemes

Exceeding Customer Expectations at the Frontline

Posted by Molly

Under their main company values AT&T state the promise to "understand what customers want and deliver it". Seems like a pretty simple concept, and probably one that most companies should share.
Read More August 29, 2014

Topics: Customer Loyalty, Customer Satisfaction

The New Customer Journey

Posted by Molly

  If you could have one superpower what would it be? How about the ability to see into the future? Okay so superpowers don’t exist, but in a world where technology is increasingly making the...
Read More August 5, 2014

Topics: Customer Engagement

Customer Satisfaction & The Power of Customer Expectation

Posted by Molly

  What does a fashion retailer, a mobile operator and a short break company have in common? Absolutely nothing...it would seem. 
Read More July 22, 2014

Topics: Customer Engagement

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